Branding
Creating a new brand or repositioning an existing one?
From defining your brand’s core values, unique proposition, and market positioning to its visual identity, and tone of voice, we’ll guide you every step of the way.
We don’t stop there—we craft your brand narrative and comprehensive brand plans to ensure consistent messaging across all channels, seamless market integration, and dynamic campaigns that drive brand awareness, engagement, and long-term brand equity.
Here’s how we can help…
Brand Development or Repositioning
Phase 1: Discovery
Whether launching a new brand or enhancing an existing one, we start by engaging key stakeholders—leaders, teams, and customers—for holistic insights that will inform brand strategy. This involves:
Clarifying Brand Objectives
Analysing the Competitive Landscape
Conducting Qualitative & Quantitative Research
Defining Target Audience
Building Customer Avatars
Phase 2: Brand Strategy
The next phase defines brand values, vision, and positioning. It establishes the tone of voice and crafts a messaging strategy for clear, impactful communication. This includes:
Defining Brand Values & Vision
Defining Brand Value Proposition
Establishing Brand Positioning
Identifying Signature Attributes
Shaping Tone of Voice
Messaging Strategy
Phase 3: Creative Development
This is where we shape a cohesive visual identity that reflects your brand’s values and forges a strong, lasting connection with your audience across all platforms. This includes:
Developing Visual Identity – logo, typography, brand palette
Compiling Brand Style Guide
Asset Development
Website – Design Management/Content Curation
Photography/Videography Direction
Digital – CRM Ezines, Ad Templates
Print – Brochures, Leaflets
Signage/Wayfinding
In-company Branded Collateral
Merchandise
Brand Launch
Internal
Pre/post-Communications
Training
External
Omnichannel B2C/B2B Plans & Implementation
Brand Build
Brand Narrative/Messaging
Awareness/Engagement Campaigns
CRM Strategy
PR Programme
Strategic Partnerships/Collaborations
CSR Initiatives
Brand Performance Measurement
